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The location was great, what about the clothes? The classical platform runway in an empty space was the form of presenting clothes as we know, but now the world is the runway. From Chateaus to Bridges, location seems to be one of and if not the most important part of the creative directors vision for…
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The slow fashion topic has been around with us now for a couple of years. Every brand is aware of it. Every brand knows its for the better of our future. But many choose to ignore it. In general, slow fashion focuses on the problem of overconsumption as well as overproduction. It values high-quality designs…
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The braid has been always considered a symbol of virginity and purity. For centuries, braids were worn by the peoples of different cultures, more often than others – in Africa, in Egypt, but today they are associated previously with Ancient Russia. Early on, one braid was a symbol of womanhood- it was braided for girls…
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Haute couture shows exist as a contrebalance for the ready-to-wear weeks, which are becoming more and more commercial and merchandized.Designers still need a space where they can experiment, play, send messages to the world and perform without the contraints of the market.Of course, they still need to sell, but, unlike the main lines, sales are…