Shock or admiration, return of a natural beauty or aesthetic provocation – we shall figure out what evokes the new trend of MAKEUP FREE FACE.
One of the first stars who appeared in public during Grammy Awards 2020 without make-up was Alicia Keys.
If you make the research even deeper first time Alicia started a #NoMakeup campaign on social media in 2016. “I want to be real, but this might be too real!”, she said. The definitive moment is when we uncover the ideals that have been placed upon us and be who we are, as we are, in all of our beauty, depth and complexity. For me, not wearing much makeup is a metaphor for that.” You can find more here
She hopes to set an example for women by feeling “beautiful” without make-up.
The album cover for “ALICIA.” By Courtesy of Alicia Keys / Columbia Records / Roc Nation
If we check the beauty routine of Alicia it is based on: regular expert facials, acupuncture, healthy eating and exercising. “She knows that you have to take care of your body on the inside so that the skin looks good on the outside,” explains her make-up artist Dotti.
( Alicia Keys sans maquillage : Voici le secret de sa peau parfaite (journaldesfemmes.fr) )
Let’s look at the fact that Alicia is 42 years old and she had only one surgery and reshaped a new nose in 2000. We can admire this decision of a natural beauty.
On the other side of the coin.
After the appearance of Pamela Anderson in Paris Fashion Week Womenswear SS24 at « Vivienne Westwood Show » without makeup, the whole world started talking about her public statement. A woman with a face free of make-up during Fashion Week seems almost rebellious.
A Canadian-American actress and model, 56 years old which, despite a rather pretty natural base, has reworked many parts of its body. Enhanced her cheekbones, redid her nose during a rhinoplasty to refine the tip, underwent several injections of collagen in her lips and botulinum toxin in her incipient wrinkles. After all of these enhancements, it seems unnatural for such a woman to go from 100 to 0 of makeup.
Pamela We Know:
New Pamela:
I wouldn’t call Pamela Anderson’s choice a coincidence to come to the show of Vivienne Westwood without makeup. For me it is a rebellious step of challenging the meaning of beauty and for sure a marketing step.
During the interview with Vogue, she confirmed: “I don’t have a glam team,” “I’m just kind of doing this freestyle.”
She said :
“If we all chase youth or are we chasing our idea of what beauty is in fashion magazines and everything, we’re only going to be disappointed and maybe a little bit sad”. Click here for more about Pamela Anderson going makeup-free on PFW.
“I think I’m the happiest I’ve ever been in my own skin. It’s what’s inside the clothes that counts, and I think beauty comes from within. And I know it sounds cliché, but I love clichés.”
Pamela Anderson en robe jaune au défilé Isabel Marant printemps-été 2024
‘The 90s was the 90s, and now it’s 2023. I like to do things that are different, I feel like… [and] this is a new chapter of my life,’ she told Entertainment Tonight.
(Pamela Anderson, 56, reveals the reason she’s stopped wearing makeup (msn.com))
I think this trend will find its audience on Instagram. Honestly, I can’t imagine stars on stage without make-up because it complements the image. Of course, we should choose cosmetics more carefully, paying attention to reducing the amount of packaging, microplastics and synthetic polymers in the composition. Much of this is not recycled and ends up in the environment, becoming part of the food chain.
Going without make-up during the day seems normal. But let’s be honest with the public. When you put on an evening dress with a gorgeous hairstyle, go on stage and more than dozens of light projectors shine on you the image asks to be completed with professional make-up.
